{"id":1955,"date":"2022-01-19T09:01:21","date_gmt":"2022-01-19T09:01:21","guid":{"rendered":"http:\/\/ladebutagency.live-website.com\/visibilidad-de-los-soportes-publicitarios"},"modified":"2022-02-21T08:49:40","modified_gmt":"2022-02-21T08:49:40","slug":"visibilidad-de-los-soportes-publicitarios","status":"publish","type":"post","link":"https:\/\/ladebutagency.com\/en\/visibilidad-de-los-soportes-publicitarios","title":{"rendered":"VISIBILIDAD DE LOS SOPORTES PUBLICITARIOS"},"content":{"rendered":"

\"Soportes<\/p>\n

 <\/p>\n

En anteriores publicaciones hemos hablado de los diferentes soportes publicitarios<\/a> que son utilizados por los equipos de LaLiga Santander y la visibilidad que ofrecen a las marcas.<\/p>\n

Como pod\u00e9is saber, LADEBUT Agency gracias a sus conexiones globales, comercializa los diferentes espacios de publicidad a nivel nacional e internacional.
\nAdem\u00e1s nos encargamos de la producci\u00f3n y operativa de este soporte en todos los estadios y competiciones en Espa\u00f1a.\u00a0 <\/strong><\/p>\n

 <\/p>\n

\"Soportes<\/p>\n

 <\/p>\n

 <\/p>\n

Las marcas que les interese el target del f\u00fatbol utilizan este medio como complemento a su estrategia de publicidad.<\/p>\n

Ahora veremos como no todos los soportes tienen la misma importancia o el mismo retorno.<\/p>\n

 <\/p>\n

Primera UTV<\/h2>\n

El soporte con mayor visibilidad en un partido es la primera UTV con casi 70 minutos de visibilidad.<\/p>\n

Es un soporte con un m\u00e1ximo de 90cm de altura y est\u00e1 compuesta por vallas LED (o vallas est\u00e1ticas en otras ligas menores)<\/p>\n

 <\/p>\n

Este soporte es el m\u00e1s com\u00fan y a lo largo de los 90 minutos podemos detectar una gran variedad de marcas de los diferentes sectores que patrocinan al equipo, a la liga, o bien que han comprado espacio publicitario.<\/p>\n

En todo caso, la creatividad ser\u00e1 uniforme en todo el per\u00edmetro.<\/p>\n

 <\/p>\n

 <\/p>\n

Segunda UTV<\/h3>\n

La segunda UTV<\/u> es el soporte normalmente en monocroma, que se encuentra entre la primera fila de asientos y la UTV y tambi\u00e9n tendr\u00e1 90cm de altura m\u00e1xima.<\/p>\n

Todo el per\u00edmetro tendr\u00e1 que ser del mismo color, es decir, homog\u00e9neo.
\nEste soporte tiene una visibilidad de aproximadamente 18 minutos.<\/p>\n

 <\/p>\n

 <\/p>\n

Publimetas o alfombras 3D<\/h3>\n

En cuanto a los publimetas o alfombras 3D<\/u>.<\/p>\n

Tienen una visibilidad de 12 minutos de media durante la retransmisi\u00f3n de un partido.<\/p>\n

Las medidas como m\u00e1ximo son de 4m de ancho y 10m de largo (f\u00edsicas y todo depender\u00e1 del estadio y de la altura de la c\u00e1mara m\u00e1ster). A d\u00eda de hoy, se ha aplicado la digitalizaci\u00f3n de las mismas y hasta 3 marcas pueden publicitarse.<\/p>\n

 <\/p>\n

Adnetgoal<\/h3>\n

Tambi\u00e9n encontramos el Adnetgoal<\/u>, que cuenta con 19 minutos de visibilidad a lo largo de un partido.<\/p>\n

Las medidas permitidas son un m\u00e1ximo de 6m de ancho y hasta 50cm de alto, siempre y cuando no intervenga en la visibilidad del LED, por lo que se reducir\u00eda hasta 25cm.<\/p>\n

\u00danicamente una marca puede estar presente en este soporte.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Tal y como comentamos al principio del art\u00edculo, los soportes publicitarios son una herramienta m\u00e1s dentro de la estrategia de marketing y publicidad para dar a conocer los productos y servicios de la empresa ya que ofrecen un alto \u00edndice de visibilidad.<\/p>\n

Las agencias especializadas se encargan de encontrar el medio que encaje mejor con tu marca.<\/p>\n

 <\/p>\n

\"Soportes<\/p>\n","protected":false},"excerpt":{"rendered":"

  En anteriores publicaciones hemos hablado de los diferentes soportes publicitarios que son utilizados por los equipos de LaLiga Santander y la visibilidad que ofrecen a las marcas. Como pod\u00e9is saber, LADEBUT Agency gracias a sus conexiones globales, comercializa los diferentes espacios de publicidad a nivel nacional e internacional. Adem\u00e1s nos encargamos de la producci\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":1839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[115,219,214,220,193,209,199,238,200,272,201,202],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-activacion-en","tag-activacion-en-3","tag-agencia-marketing-deportivo-en-3","tag-branding-en-3","tag-comunicacion-en-3","tag-estrategia-en-3","tag-marcas-en-3","tag-marketing-deportivo-en-3","tag-patrocinio-en-3","tag-patrocinio-deportivo-en-3","tag-sponsorship-en-5","tag-sportsmarketing-en-5"],"yoast_head":"\nLAD\u0112BUT - VISIBILIDAD DE LOS SOPORTES PUBLICITARIOS<\/title>\n<meta name=\"description\" content=\"En LADEBUT producimos y comercializamos diferentes soportes publicitarios a nivel nacional e internacional clave en la visibilidad de marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladebutagency.com\/en\/visibilidad-de-los-soportes-publicitarios\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAD\u0112BUT - 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