{"id":1969,"date":"2020-12-21T13:09:41","date_gmt":"2020-12-21T13:09:41","guid":{"rendered":"http:\/\/ladebutagency.live-website.com\/la-xvi-mostra-de-nadales-blaugrana-tambien-es-digital"},"modified":"2022-02-21T08:49:45","modified_gmt":"2022-02-21T08:49:45","slug":"la-xvi-mostra-de-nadales-blaugrana-tambien-es-digital","status":"publish","type":"post","link":"https:\/\/ladebutagency.com\/en\/la-xvi-mostra-de-nadales-blaugrana-tambien-es-digital","title":{"rendered":"LA XVI MOSTRA DE NADALES BLAUGRANA TAMBI\u00c9N ES DIGITAL"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1200 size-full\" title=\"Mostra-Nadales-Digital01\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/12\/Nadales-Digital_blog-1.jpg\" alt=\"Mostra-Nadales-Digital01\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>El a\u00f1o 2020 ha obligado a los grandes Clubs a reinventarse.<\/p>\n<p>Por vez primera despu\u00e9s de 15 ediciones, la <strong>XVI Mostra de Nadales Blaugrana<\/strong> ha adaptado su formato original en papel para <strong>reconvertirse en un \u201cconcurso\u201d de dibujos digital.<\/strong><\/p>\n<p>Veamos el porqu\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #e8d8bf;\"><strong>El cierre de las instalaciones del FC Barcelona<\/strong><\/span><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>El viernes 13 de marzo del 2020, el FC Barcelona anunciaba el <a href=\"https:\/\/www.marca.com\/futbol\/barcelona\/2020\/03\/13\/5e6bc2c8ca4741df2c8b45b6.html\">cierre de todas sus instalaciones al p\u00fablico<\/a> siguiendo las indicaciones sanitarias para combatir la pandemia.<\/p>\n<p>Meses despu\u00e9s del cierre total y de pasar por diferentes fases restrictivas, las <a href=\"https:\/\/elpais.com\/deportes\/2020-10-05\/la-covid-19-deja-un-agujero-de-97-millones-en-el-barca.html\">p\u00e9rdidas econ\u00f3micas del Club<\/a> han sido sangrantes en un a\u00f1o marcado por la <a href=\"https:\/\/www.palco23.com\/clubes\/josep-maria-bartomeu-dimite-como-presidente-del-fc-barcelona.html\">inestabilidad institucional<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Con este escenario y la previsi\u00f3n de un largo periodo de medidas restrictivas, desde el <strong>\u00c1rea Social del FC Barcelona<\/strong> empezaron a plantearse opciones para seguir con el d\u00eda a d\u00eda del Club, su contacto con el socio y cumplir con las medidas de seguridad.<\/p>\n<p>Una de las acciones que evidentemente quedaba en el aire era la navide\u00f1a <a href=\"https:\/\/www.fcbarcelona.es\/es\/noticias\/1907555\/participa-en-la-xvi-muestra-de-christmas-azulgrana\">\u201cXVI Mostra de Nadales Blaugrana\u201d (XVI Muestra de Christmas Azulgrana).<\/a><\/p>\n<p>La acci\u00f3n dirigida hasta la fecha solo para <strong>socios o hijos de socios de entre 0 y 15 a\u00f1os<\/strong>, premiaba a los mejores dibujos navide\u00f1os y permit\u00eda representar al Club en la felicitaci\u00f3n que el Club mandaba a todos sus socios.<\/p>\n<p>Era un proceso sencillo ya que se mandaba una carta con la tem\u00e1tica del dibujo y una l\u00e1mina en blanco para que los m\u00e1s peque\u00f1os pudieran plasmar su visi\u00f3n de la Navidad y la enviaran de vuelta a las oficinas del FC Barcelona. Finalmente, y una vez recibidos todos los dibujos participantes, una ilustradora eleg\u00eda el dibujo que mejor representara la tem\u00e1tica.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #e8d8bf;\"><strong>\u00bfC\u00f3mo salvar la XVI Mostra de Nadales Blaugrana?<\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Solo cab\u00edan dos opciones.<\/p>\n<p>Aplazar la acci\u00f3n navide\u00f1a hasta la Navidad del 2021 o reinventar el formato hacia una acci\u00f3n libre de riesgos.<\/p>\n<p>La misi\u00f3n era clara: Que los m\u00e1s peque\u00f1os pudieran seguir con la tradicional participaci\u00f3n navide\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<p>Desde <strong>LAD\u0112BUT AGENCY<\/strong>, se logr\u00f3 adaptar el formato a un nuevo escenario digital sin olvidar el formato tradicional y remarcando la necesidad de <a href=\"https:\/\/ladebutagency.com\/eventos-experiencias-digitales\/\">conectar la audiencia de las marcas a partir de experiencias digitales<\/a>.<\/p>\n<p>El reto era, en esta primera fase, no realizar un cambio demasiado dr\u00e1stico que desorientara a los participantes.<\/p>\n<p>La soluci\u00f3n que encontramos fue dise\u00f1ar una <strong>app digital que se integrara en la web del FC Barcelona<\/strong> y ofreciera a los \u201cpeque\u00f1os artistas\u201d diferentes v\u00edas de participaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #e8d8bf;\"><strong>\u00bfC\u00f3mo participar en la XVI mostra de Nadales Blaugrana?<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Una participaci\u00f3n de forma tradicional. Es decir, dibujando la Nadala en una hoja en blanco que luego pod\u00edan escanear y subir al concurso desde la propia app.<\/li>\n<li>Dibujar directamente la Nadala en la <em>interface<\/em> digital de dibujo integrada en la misma app del concurso.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>De esta manera d\u00e1bamos el salto digital sin olvidar la magia del l\u00e1piz y el papel.<\/p>\n<p>&nbsp;<\/p>\n<p>La acci\u00f3n que en un principio estaba dise\u00f1ada solo para socios, acab\u00f3 por seducir tambi\u00e9n al departamento digital del Bar\u00e7a que decidi\u00f3 unirse al concurso y permitir a cualquier \u201cculer\u201d (as\u00ed se denominan los fans del Bar\u00e7a que no son socios) a participar en la XVI Mostra de Nadales Blaugrana.<\/p>\n<p>De esta manera se gest\u00f3 una app de dibujo en tiempo r\u00e9cord en el que no solo se pod\u00eda subir a la web del Bar\u00e7a los dibujos propios de cada participante, sino que daba la opci\u00f3n de visualizar los dibujos de los dem\u00e1s usuarios y votar las Nadales que m\u00e1s te gustaran.<\/p>\n<p>&nbsp;<\/p>\n<p>Finalmente, el <a href=\"https:\/\/www.fcbarcelona.es\/es\/noticias\/1939134\/la-xvi-muestra-de-christmas-azulgrana-ya-conoce-el-dibujo-ganador\">dibujo ganador elegido por la ilustradora Merc\u00e8 Ar\u00e0nega<\/a> fue el presentado por una socia de Sabadell de 9 a\u00f1os que va a tener la oportunidad de <strong>representar al Club en la tradicional felicitaci\u00f3n de Navidad<\/strong>.<\/p>\n<p>Aunque el 80% de los participantes se encontraban en Espa\u00f1a, <strong>participaron usuarios de m\u00e1s de 90 pa\u00edses<\/strong>, lo que indica la globalizaci\u00f3n que permiten las acciones digitales en entornos tan localizados territorialmente como son los clubs de f\u00fatbol.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1202 size-full\" title=\"Mostra-Nadales-Digital02\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/12\/Nadales-Digital_blog2-1.jpg\" alt=\"Mostra-Nadales-Digital02\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1208 size-full\" title=\"Mostra-Nadales-Digital03\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/12\/Nadales-Digital_blog3-1.jpg\" alt=\"Mostra-Nadales-Digital03\" width=\"1920\" height=\"1080\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; El a\u00f1o 2020 ha obligado a los grandes Clubs a reinventarse. Por vez primera despu\u00e9s de 15 ediciones, la XVI Mostra de Nadales Blaugrana ha adaptado su formato original en papel para reconvertirse en un \u201cconcurso\u201d de dibujos digital. Veamos el porqu\u00e9. &nbsp; El cierre de las instalaciones del FC Barcelona \u00a0 El viernes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[193,208,194,209,196,225,202],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-comunicacion-en-3","tag-covid-en-3","tag-digital-en-3","tag-estrategia-en-3","tag-experiencia-en-3","tag-marketing-en-3","tag-sportsmarketing-en-5"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LAD\u0112BUT - LA XVI MOSTRA DE NADALES BLAUGRANA TAMBI\u00c9N ES DIGITAL<\/title>\n<meta name=\"description\" content=\"La XVI Mostra de Nadales Blaugrana ha adaptado su formato original en papel para reconvertirse en un \u201cconcurso\u201d de dibujos digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladebutagency.com\/en\/la-xvi-mostra-de-nadales-blaugrana-tambien-es-digital\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAD\u0112BUT - 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