{"id":1972,"date":"2020-11-09T12:10:11","date_gmt":"2020-11-09T12:10:11","guid":{"rendered":"http:\/\/ladebutagency.live-website.com\/que-soportes-publicitarios-se-utilizan-en-laliga"},"modified":"2022-02-21T08:49:45","modified_gmt":"2022-02-21T08:49:45","slug":"que-soportes-publicitarios-se-utilizan-en-laliga","status":"publish","type":"post","link":"https:\/\/ladebutagency.com\/en\/que-soportes-publicitarios-se-utilizan-en-laliga","title":{"rendered":"\u00bfQU\u00c9 SOPORTES PUBLICITARIOS SE UTILIZAN EN LALIGA?"},"content":{"rendered":"<p><span style=\"color: #f3985b;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1125 size-full\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/11\/Soporte-publicitario-Adnetgoal-1.jpg\" alt=\"Soporte-publicitario-LaLiga-Adnetgoal\" width=\"1920\" height=\"1080\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #f3985b;\">Los soportes publicitarios de LaLiga son una pieza clave en la estrategia de patrocinio y visibilidad de las marcas.<br \/>\nAdem\u00e1s, el patrocinio se ha convertido en una herramienta de comunicaci\u00f3n que permite impactar al target deseado y conectar con \u00e9l.\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">La primera divisi\u00f3n espa\u00f1ola de f\u00fatbol es una competici\u00f3n referente a nivel mundial. Por este motivo, es un reclamo para que las marcas quieran asociarse tanto a los clubes como a la misma competici\u00f3n y utilizarlo como plataforma publicitaria.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">A d\u00eda de hoy estamos acostumbrados a la presencia de publicidad en los campos. Es m\u00e1s, se nos har\u00eda muy extra\u00f1o ver un partido por la TV y no ver marcas.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #e8d8bf;\">\u00bfQu\u00e9 es un soporte publicitario en el f\u00fatbol?\u00a0\u00a0<\/span><\/h3>\n<p><span style=\"color: #f3985b;\">Los soportes publicitarios de LaLiga son medios f\u00edsicos o virtuales utilizados por empresas para difundir un mensaje o dar visibilidad a su marca.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #e8d8bf;\">\u00bfQui\u00e9n utiliza los soportes publicitarios?\u00a0<\/span><\/h3>\n<p><span style=\"color: #f3985b;\">Los soportes son ofrecidos por los equipos para ser utilizados por las empresas patrocinadoras.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\"><b>Los estadios se han convertido en el mejor escaparate\u00a0<\/b><b>para<\/b><b>\u00a0las marcas.\u00a0<\/b>\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Actualmente, en\u00a0LaLiga\u00a0encontramos hasta\u00a06\u00a0tipos de\u00a0soportes publicitarios diferentes:\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">U televisiva\u00a0(U-TV)\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">Central\u00a0Billboard\u00a0\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">Segunda U-TV\u00a0o vallas\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">Adnetgoal\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">LiveAd\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">Publimeta\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #f3985b;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">De los soportes publicitarios utilizados\u00a0actualmente, el m\u00e1s importante\u00a0y con mayor exposici\u00f3n es\u00a0la\u00a0<b>U televisiva.<\/b>\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Se trata de sistema perimetral de LED que no pertenece a la estructura del estadio, sino que se monta y desmonta para cada partido.\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Hace unos a\u00f1os, este soporte\u00a0no exist\u00eda y en su lugar se encontraban las\u00a0vallas fijas,\u00a0ubic\u00e1ndose en la grada y haciendo de separaci\u00f3n con terreno de juego (lo que\u00a0actualmente\u00a0podr\u00eda ser la\u00a0segunda U televisiva)<b>.<\/b>\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Las\u00a0marcas tienen\u00a0exposici\u00f3n durante todo el\u00a0partido,\u00a0pero compartiendo plano\u00a0televisivo\u00a0con muchas otras. Con el paso de los a\u00f1os\u00a0y el avance tecnol\u00f3gico\u00a0se empez\u00f3 a instalar el sistema LED, hasta el d\u00eda de hoy, que\u00a0se ha convertido en un soporte fundamental para las marcas vinculadas al f\u00fatbol permitiendo anunciar su logotipo o\u00a0mensajes\u00a0comerciales,\u00a0adapt\u00e1ndolo\u00a0seg\u00fan las necesidades\u00a0estrat\u00e9gicas de cada momento.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">En los \u00faltimos a\u00f1os se ha empezado a instalar el\u00a0<b>LED virtual<\/b>\u00a0(sincronizado con la c\u00e1mara m\u00e1ster) lo\u00a0que\u00a0permite alternar la marca anunciada\u00a0en el LED\u00a0en funci\u00f3n del\u00a0pa\u00eds de\u00a0destino\u00a0de la se\u00f1al\u00a0de TV.\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Esto solo es posible en los planos generales de la c\u00e1mara m\u00e1ster dando la opci\u00f3n a las marcas a segmentar territorialmente el mensaje comercial o la marca anunciada seg\u00fan el target objetivo de cada pa\u00eds.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Dentro de la U televisiva, encontramos el \u201c<b>central\u00a0<\/b><b>billboard<\/b>\u201d. Se trata de los paneles centrales de la U televisiva que se encuentran en el centro del campo. En este caso, es explotado \u00fanicamente por Santander, la empresa que da\u00a0naming\u00a0a la competici\u00f3n,\u00a0y principal\u00a0patrocinador de\u00a0LaLiga.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Por este motivo, es la \u00fanica marca que tiene presencia en la U televisiva durante los 90 minutos que duran los\u00a0partidos,\u00a0aunque solo sea en los paneles LED centrales.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">El <a href=\"http:\/\/www.adnetgoal.com\/livead\/\"><b>LiveAd<\/b><\/a>\u00a0es un soporte publicitario que solo pueden instalar algunos clubs que dispongan de un estadio grande y con suficiente espacio entre la U televisiva y la\u00a0l\u00ednea\u00a0de cal de la banda.\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Se\u00a0sit\u00faa\u00a0frente al central\u00a0billboard\u00a0apoyado de forma plana sobre el c\u00e9sped. Se trata de un soporte publicitario de letras blancas que los clubs aprovechan para\u00a0<b>lanzar mensajes institucionales<\/b>\u00a0o corporativos ya que la normativa no permite anunciar ah\u00ed marcas publicitarias.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #e8d8bf;\">En el lado de las\u00a0porter\u00edas\u00a0encontramos dos soportes:\u00a0<\/span><\/h3>\n<p><span style=\"color: #f3985b;\">El<b>\u00a0<\/b><a href=\"http:\/\/www.adnetgoal.com\/\"><b>Adnetgoal<\/b><\/a><b>\u00a0<\/b>est\u00e1 ubicado detr\u00e1s de las porter\u00edas. Gracias a sus letras blancas que contrastan con el c\u00e9sped, permite ofrecer una gran visibilidad.\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Es un soporte en el que destaca su posici\u00f3n preferente en la zona del gol y se utiliza por una \u00fanica marca por campo.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Adem\u00e1s,\u00a0Adnetgoal\u00a0tiene la mayor\u00a0visibilidad en\u00a0los\u00a0highlights\u00a0de los partidos ya que esos res\u00famenes se distribuyen a nivel global por\u00a0redes sociales\u00a0y\u00a0cualquier marca se asegura\u00a0una gran difusi\u00f3n de su logo\u00a0en todas las jugadas de gol, paradas espectaculares o lanzamientos de penalti.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Y por \u00faltimo se encuentra el <a href=\"http:\/\/www.marketsport.com\/publimeta\/\"><strong>P<\/strong><b>ublimeta<\/b><\/a>, que es el soporte est\u00e1tico con efectos 3D que se sit\u00faa a ambos lados de las\u00a0porter\u00edas.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Su ubicaci\u00f3n le permite estar en el foco de las jugadas y aparecer en la mayor\u00eda de los res\u00famenes.\u00a0Aunque su efecto 3D solo es visible de forma adecuada en las im\u00e1genes de la c\u00e1mara central ya que su deformaci\u00f3n gr\u00e1fica se calcula a partir de la ubicaci\u00f3n de la c\u00e1mara m\u00e1ster de los estadios.\u00a0<\/span><\/p>\n<p><span style=\"color: #f3985b;\">Otros elementos que se permiten en el reglamento audiovisual son:\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">Los anuncios sobre los banquillos\u00a0\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">El c\u00edrculo central antes del inicio del partido y en el descanso\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">El arco de salida de los futbolistas al terreno de juego\u00a0\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">La peana\u00a0que sujeta el\u00a0bal\u00f3n\u00a0a la salida de los equipos al terreno de juego\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #f3985b;\">La <a href=\"https:\/\/www.expansion.com\/directivos\/deporte-negocio\/2020\/06\/29\/5ef6002a468aeb32518b4587.html\">publicidad digital que LaLiga y Mediapro ha situado en las gradas de los estadios<\/a> durante la prohibici\u00f3n de p\u00fablico en tiempo de pandemia y que solo son visibles antes del inicio del partido, en el descanso y al final del partido.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1136 size-full\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/11\/Soportes-publicitarios-LaLiga.jpg\" alt=\"Soportes-publicitarios-LaLiga\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/11\/Soportes-publicitarios-LaLiga.jpg 1920w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/11\/Soportes-publicitarios-LaLiga-300x169.jpg 300w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/11\/Soportes-publicitarios-LaLiga-1024x576.jpg 1024w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/11\/Soportes-publicitarios-LaLiga-768x432.jpg 768w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/11\/Soportes-publicitarios-LaLiga-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Los soportes publicitarios de LaLiga son una pieza clave en la estrategia de patrocinio y visibilidad de las marcas. Adem\u00e1s, el patrocinio se ha convertido en una herramienta de comunicaci\u00f3n que permite impactar al target deseado y conectar con \u00e9l.\u00a0 La primera divisi\u00f3n espa\u00f1ola de f\u00fatbol es una competici\u00f3n referente a nivel mundial. Por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[220,201,202],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding-en-3","tag-sponsorship-en-5","tag-sportsmarketing-en-5"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 soportes publicitarios se utilizan en LaLiga? - LAD\u0112BUT<\/title>\n<meta name=\"description\" content=\"Los soportes publicitarios en LaLiga son medios f\u00edsicos o virtuales utilizados para difundir un mensaje o dar visibilidad a su marca.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladebutagency.com\/en\/que-soportes-publicitarios-se-utilizan-en-laliga\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 soportes publicitarios se utilizan en LaLiga? 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