{"id":1974,"date":"2020-10-29T17:04:49","date_gmt":"2020-10-29T17:04:49","guid":{"rendered":"http:\/\/ladebutagency.live-website.com\/the-50-brands-with-the-highest-sponsorship-commercial-value-of-2020"},"modified":"2022-02-21T08:49:27","modified_gmt":"2022-02-21T08:49:27","slug":"the-50-brands-with-the-highest-sponsorship-commercial-value-of-2020","status":"publish","type":"post","link":"https:\/\/ladebutagency.com\/en\/the-50-brands-with-the-highest-sponsorship-commercial-value-of-2020","title":{"rendered":"THE 50 BRANDS WITH THE HIGHEST SPONSORSHIP COMMERCIAL VALUE OF 2020"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1059 size-full\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/10\/Post-Blog-Top50.jpg\" alt=\"Marcas-mayor-valor-patrocinio-2020\" width=\"1920\" height=\"1080\" \/><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #f3985b;\"><strong>The 50 brands with the highest sponsorship commercial value of 2020.<\/strong><\/span><\/h2>\n<p><span style=\"color: #f3985b;\">The international media company <span style=\"color: #026470;\"><a class=\"\" style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/sportspro-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">SportsPro-Media<\/a><\/span> has published the <strong>50 brands with the highest sponsorship commercial value<\/strong> based on visibility and its social media engagement.<\/span><\/p>\n<p><span style=\"color: #f3985b;\">To calculate the value of each brand, the company analyzes two metrics (KPI); the <strong>potential value<\/strong> and <strong>promotion quality<\/strong>, which are multiplied together to determine the Ad Value. <\/span><\/p>\n<p><span style=\"color: #f3985b;\">Some of the conclusions are:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #f3985b;\"><strong>Brands within Top-5 with the highest commercial value:<\/strong><\/span><\/h3>\n<ul class=\"\">\n<li class=\"\"><span style=\"color: #f3985b;\">The two biggest international sports clothing and accessories, <\/span><span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/nike\/\">Nike<\/a><\/span><span style=\"color: #f3985b;\">\u00a0&amp;\u00a0<span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/adidas\/\">Adidas<\/a>,<\/span> A relevant fact is that the American brand doubles the value of the German brand.<\/span><\/li>\n<li class=\"\"><span style=\"color: #f3985b;\">With hardly any difference, we find out two energy drinks companies, <span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/monster-energy_2\/\">Monster<\/a><\/span>\u00a0&amp;\u00a0<span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/red-bull\/\">Red Bull.<\/a><\/span><\/span><\/li>\n<li class=\"\"><span style=\"color: #f3985b;\">The 2nd place is for the airline <span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/emirates\/\">Emirates<\/a><\/span>, which is pretty far from its competition\u00a0 <span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/qatar-airways\/\">Qatar Airways<\/a> <\/span>(44th place).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #f3985b;\">I<\/span><span style=\"color: #f3985b;\">n addition, another conclusion related to the Top-10 positions is that most of the brands are associated with sports, especially with team sports and more specific to football.\u00a0<\/span><\/p>\n<h3><span style=\"color: #f3985b;\"><strong>The first Spanish brand is in the position 7th, <span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/banco-santander\/\">Banco Santander<\/a>\u00a0<\/span>(en la posici\u00f3n 7\u00aa).<\/strong><\/span><\/h3>\n<p><span style=\"color: #f3985b;\">Santander owns the title sponsors of <span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/laliga\/\">LaLiga<\/a><\/span> and also is a sponsor of the <span style=\"color: #026470;\"><a style=\"color: #026470;\" href=\"https:\/\/www.linkedin.com\/company\/uefa\/\">UEFA<\/a><\/span> Champions League.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #f3985b;\">Analyzing the 50 brands of the list an interesting fact is the number of brands belonging to the same industry:<\/span><\/p>\n<ul>\n<li><span style=\"color: #f3985b;\">10 automotive companies<\/span><\/li>\n<li><span style=\"color: #f3985b;\">9 clothes and accessories brands<\/span><\/li>\n<li><span style=\"color: #f3985b;\">7 financial companies<\/span><\/li>\n<li><span style=\"color: #f3985b;\">5 drinks brands<\/span><\/li>\n<\/ul>\n<blockquote class=\"\">\n<div class=\"\"><\/div>\n<div class=\"\">\n<div class=\"\"><\/div>\n<\/div>\n<\/blockquote>\n<p><span style=\"color: #f3985b;\">After this distribution there are companies that belong to the following industries:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #f3985b;\">With 3 brands in each industry; alcohol, entertainment and telecommunication companies. <\/span><\/li>\n<li><span style=\"color: #f3985b;\">With 2 brands: airlines, tires and electric companies. <\/span><\/li>\n<li><span style=\"color: #f3985b;\">With a single brand per sector; betting, logistics, technology and electrical appliances.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #f3985b;\">To check the entire list use the following link: <a href=\"https:\/\/50mm.sportspromedia.com\/brands\/?utm_campaign=brand-push&amp;utm_content=141612646&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lcp-796933\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/50mm.sportspromedia.com\/brands\/?utm_campaign=brand-push&amp;utm_content=141612646&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lcp-796933<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 50 brands with the highest sponsorship commercial value of 2020. The international media company SportsPro-Media has published the 50 brands with the highest sponsorship commercial value based on visibility and its social media engagement. To calculate the value of each brand, the company analyzes two metrics (KPI); the potential value and promotion quality, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[140,141,142,202],"class_list":["post-1974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marcas-en-2","tag-sponsorship-en-3","tag-sportsmarketing-en-3","tag-sportsmarketing-en-5"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE 50 BRANDS WITH THE HIGHEST SPONSORSHIP COMMERCIAL VALUE OF 2020 - LAD\u0112BUT<\/title>\n<meta name=\"description\" content=\"Agencia de marketing deportivo y eventos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladebutagency.com\/en\/the-50-brands-with-the-highest-sponsorship-commercial-value-of-2020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE 50 BRANDS WITH THE HIGHEST SPONSORSHIP COMMERCIAL VALUE OF 2020 - 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