{"id":1977,"date":"2020-10-23T18:43:25","date_gmt":"2020-10-23T18:43:25","guid":{"rendered":"http:\/\/ladebutagency.live-website.com\/eventos-conectando-a-traves-de-experiencias-digitales"},"modified":"2022-02-21T08:49:28","modified_gmt":"2022-02-21T08:49:28","slug":"eventos-conectando-a-traves-de-experiencias-digitales","status":"publish","type":"post","link":"https:\/\/ladebutagency.com\/en\/eventos-conectando-a-traves-de-experiencias-digitales","title":{"rendered":"EVENTOS CONECTANDO A TRAV\u00c9S DE EXPERIENCIAS DIGITALES"},"content":{"rendered":"<p><span style=\"color: #ffcc99;\">e<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1101 size-full\" src=\"http:\/\/s897720228.mialojamiento.es\/wp-content\/uploads\/2020\/10\/Heder-post-01-blog.jpg\" alt=\"Experiencias digitales eventos\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/10\/Heder-post-01-blog.jpg 1920w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/10\/Heder-post-01-blog-300x169.jpg 300w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/10\/Heder-post-01-blog-1024x576.jpg 1024w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/10\/Heder-post-01-blog-768x432.jpg 768w, https:\/\/ladebutagency.com\/wp-content\/uploads\/2020\/10\/Heder-post-01-blog-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>El impacto de la Covid-19 ha obligado a nuestra industria a adaptarse, a reevaluar los cimientos y crear eventos de experiencias digitales para conectar con la audiencia.<br \/>\nEs un hecho que el a\u00f1o 2020 ser\u00e1 recordado como el a\u00f1o cero para la industria de eventos en general y en especial para las agencias que realizamos y creamos eventos.<\/p>\n<p>\u00bfQu\u00e9 va a pasar con la industria de eventos despu\u00e9s de la crisis del coronavirus?<\/p>\n<p>Las cancelaciones comenzaron en Barcelona con el <a href=\"https:\/\/www.xataka.com\/eventos\/mobile-world-congress-ha-sido-cancelado-gsma-no-celebrara-mayor-evento-telefonia-mundo-coronavirus\">Mobile World Congress<\/a> y alertaba a la industria de los eventos. Actualmente reclama bajo el lema #WeMakeEvents y <a href=\"https:\/\/www.elconfidencial.com\/cultura\/2020-09-17\/alerta-roja-eventos-espectaculo-movilizacion_2752688\/\">#RedAlert<\/a>. De esta manera consigue concienciar en la necesidad de buscar soluciones ante la pandemia ante la imposibilidad de concentrar p\u00fablico en un mismo recinto.<\/p>\n<p>Los eventos son la puesta en escena de la marca, y su esencia es conectar a las personas a trav\u00e9s de la experiencia y sus emociones para hacer que el \u201cespect\u00e1culo\u201d perdure en sus recuerdos.<\/p>\n<p>Si no tenemos la posibilidad de reunir a los asistentes en el mismo lugar debido a las medidas de seguridad, vamos a tener que innovar y pensar fuera de la caja. Tenemos que encontrar nuevos procedimientos para seguir conectando con nuestra audiencia.<\/p>\n<p>Gracias a la tecnolog\u00eda podemos crear streamings y apoyarnos en plataformas como por ejemplo Zoom.<br \/>\nLas herramientas digitales nos ofrecen muchas posibilidades pero genera varios retos para las marcas y empresas:<\/p>\n<ul>\n<li>Tienen que atreverse a dar un giro en su estrategia y ajustarse a la nueva realidad<\/li>\n<li>Se ha de ser m\u00e1s creativo que nunca<\/li>\n<li>Utilizar el tono y los canales adecuados para impactar y sobre todo, fidelizar a los clientes.<\/li>\n<\/ul>\n<p>Los eventos se recuperar\u00e1n, pero no ser\u00e1 lo mismo. La mayor\u00eda de las personas asistir\u00e1n a aquellos eventos que aporten valor y veremos un aumento en eventos de experiencias digitales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>e &nbsp; El impacto de la Covid-19 ha obligado a nuestra industria a adaptarse, a reevaluar los cimientos y crear eventos de experiencias digitales para conectar con la audiencia. Es un hecho que el a\u00f1o 2020 ser\u00e1 recordado como el a\u00f1o cero para la industria de eventos en general y en especial para las agencias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[207,208,194,209,195,196,199,79,210],"class_list":["post-1977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-agencia-de-streamings-en","tag-covid-en-3","tag-digital-en-3","tag-estrategia-en-3","tag-eventos-en-3","tag-experiencia-en-3","tag-marcas-en-3","tag-streaming-en","tag-streaming-en-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EVENTOS CONECTANDO A TRAV\u00c9S DE EXPERIENCIAS DIGITALES<\/title>\n<meta name=\"description\" content=\"LA COVID-19 HA HECHO QUE LOS 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