ADVERTISING IN LALIGA: HOW BRANDS CAN MAXIMIZE THEIR IMPACT WITH OFFICIAL ADVERTISING ASSETS

LaLiga is one of the most powerful sports showcases in the world, with a global audience of millions of viewers every matchday. For brands, investing in advertising assets in LaLiga is not just about visibility, it’s a marketing strategy with a direct impact. If your brand wants visibility, engagement, and conversion, advertising in LaLiga is a must. This isn’t just about placing a logo in a stadium; it’s about becoming part of the conversation of millions of fans every week.

Let’s get straight to the point: how can your brand take advantage of this opportunity and advertise in LaLiga?

Why Invest in Advertising Assets in LaLiga?

1. Global and Targeted Reach
   With broadcasts in over 180 countries, advertising in LaLiga guarantees international exposure. Additionally, each asset allows brands to target key markets, ensuring the message reaches the right audience.

2. Association with Elite Values
   LaLiga is synonymous with excellence, competitiveness, and innovation. Brands that associate with this platform strengthen their image by aligning with these values and building trust among consumers.

3. High Exposure in Live Broadcasts
   LaLiga’s advertising assets are designed to maximize visibility on television, streaming, and social media. From LED perimeter boards to patches on players’ jerseys, every element contributes to reinforcing brand presence in every match. Your brand isn’t just on the field, it’s everywhere.

Types of Advertising Assets in LaLiga and Their Strategic Value

1. LED Perimeter Boards (U-Televised)

   • Key Benefit: Guaranteed TV visibility with a direct impact on viewers. Fixed placements ensure consistent presence within the main TV camera frame.
   • Ideal for: Brands seeking global recognition with high-impact campaigns and sustained exposure throughout each match.

2. Adnetgoal

   • Key Benefit: Innovative advertising inside the goal, ensuring visibility in replays and key plays.
   • Ideal for: Companies looking for strong brand awareness and emotional connection with the audience.

3. 3D Carpet or Cam Carpets

   • Key Benefit: A three-dimensional TV effect that highlights the brand during key moments such as goals and replays.
   • Ideal for: Brands aiming to capture viewers’ attention at the most emotional moments of the match.