THE FOOTBALL TEAMS ARE LOOKING FOR NEW SPONSORS
Recently, we have experienced how betting companies sponsored the teams from LaLiga or used the stadiums advertising support (LED system, Adnetgoal, 3D carpet) to announce themselves. At the end of October, the Government notified the Clubs about the new Royal Decree-Law restricting advertising from gambling operators starting on September 1st, 2021. Up […]
THE 50 BRANDS WITH THE HIGHEST SPONSORSHIP COMMERCIAL VALUE OF 2020
The 50 brands with the highest sponsorship commercial value of 2020. The international media company SportsPro-Media has published the 50 brands with the highest sponsorship commercial value based on visibility and its social media engagement. To calculate the value of each brand, the company analyzes two metrics (KPI); the potential value and promotion quality, which […]