THE 50 BRANDS WITH THE HIGHEST SPONSORSHIP COMMERCIAL VALUE OF 2020
The 50 brands with the highest sponsorship commercial value of 2020. The international media company SportsPro-Media has published the 50 brands with the highest sponsorship commercial value based on visibility and its social media engagement. To calculate the value of each brand, the company analyzes two metrics (KPI); the potential value and promotion quality, which […]
EVENTS CONNECTING THROUGH DIGITAL EXPERIENCES
EVENTS CONNECTING THROUGH DIGITAL EXPERIENCES What is going to happen to the events industry after coronavirus? It is a fact that 2020 will be remembered as the year zero for the events industry where the impact of Covid-19 forced this industry to adapt and to reassess its foundations. Cancellations began in Barcelona with the […]